About Us

Our Story

As far back as I can remember, I've always been inspired by the timeless elegance and romance of Paris. The city's beautiful architecture, stunning gardens, and rich culture have all had a profound influence on the brand and products we create.

When you think of Paris, you can’t help but picture the way fragrance is woven into the fabric of this marvelous city. Inspired by this passion for scent and beauty, I set out to create candles that captured the essence of Paris - from the sparkling lights of the Eiffel Tower to the lush greenery of the Tuileries Garden. Using only the finest natural ingredients and the most exquisite perfume oils, I've created scents some of which are inspired by many of your favorite designer perfumes that transport you to the streets of Paris, even if just for a moment.

Nonetheless, I didn't just want to create beautiful scents. I also wanted to make a positive impact on the world around me. After searching high and low, I concluded that coconut wax is the most sustainable and natural pick. Although coconut wax is the most expensive option, it is produced from a high-yield and sustainable resource, is clean-burning, and holds fragrance well. Coconut crops are rapidly renewable, and don’t require the use of pesticides, making coconut wax the most sustainable option on the market. Finally, coconut wax boasts optimal scent throw and a long burn time. That's why we use sustainable coconut wax in all our candles, and why we're committed to ethical and eco-friendly practices in everything we do.

The Meaning Behind the Name

When I was brainstorming names for the company, I wanted to find something that was both memorable and meaningful yet reflected my passion for Parisian aesthetics. Hence, I started playing around with different words and sounds, trying to find something that resonated. Then I remembered about the French word "élégante," which means elegant. I loved the way it sounded and the way it would capture the essence of the brand I was going for - refined, sophisticated, and timeless. 

However, I wanted to put my own spin on it, so I started experimenting with different spellings and variations. Eventually, I landed on "Ellétte," with its unique blend of letters and its nod to the original French word. Later, I found out from an online source that “ellette” may also mean “torch, bright light.” What a better name other than this, I thought! That’s how the name was born.

To me, the name Ellétte represents the idea of being both classic and modern, sophisticated, and approachable. It's a name that embodies the spirit of our brand - confident, chic, and unapologetically unique.

Lastly, because I’m all about celebrating individuality and embracing the things that make us unique, I wanted to choose a name that's just as distinctive as our brand.

Thank you for choosing Ellétte, and for joining us on this journey of self-expression and style.

With love,

Astghik